HUUUUUUUUUUUGE SPENDERS: California’s marquee Senate race has already become the most expensive in the state’s history. That eye-popping tidbit is courtesy of AdImpact, the ad-tracking and spending service used by POLITICO and many campaigns. The primary between Democratic Reps. Adam Schiff, Barbara Lee and Katie Porter, and Republican former major leaguer Steve Garvey, has had nearly 250 percent more spending — a total of $65.3 million — than the last three California Senate races combined. It makes sense, right? The seat once held by the late Sen. Dianne Feinstein is massively coveted. And Sen. Alex Padilla short-circuited the standard process by being appointed by Gov. Gavin Newsom, before being duly elected by the good people of California in 2022. But still, you gotta admit the spending is staggering. And it’s made even more astonishing when you consider that California is a deeply blue state and that the outcome won’t have any bearing on Senate control. California’s Senate race spending is so large that it makes up more than half of the state’s total spending in the March 5 primary, per AdImpact. Polls show Schiff — the biggest, big-spender — consistently in the lead, with Porter and Garvey battling for second place. Lee is trailing far behind. While Garvey’s own spending has been meager, Schiff has opened up his wallet and treated him to tens of millions in TV, digital ads and mailers. Schiff has spent and benefited from $44.8 million in ads; while Porter has $18.6 million in ad support. AdImpact also looked at the ads by broad category and found that both Schiff and Porter mentioned housing the most in their broadcast ads. After housing, one of the state’s thorniest issues, Schiff’s ads mentioned jobs, Donald Trump, unions and the economy. Porter’s biggest-used categories were special interests, health care and the environment. IT’S THURSDAY AFTERNOON. This is California Playbook PM, a POLITICO newsletter that serves as an afternoon temperature check on California politics and a look at what our policy reporters are watching. Got tips or suggestions? Shoot an email to ccadelago@politico.com or send a shout on X. DMs are open. |