Good Tuesday morning! The Murphy administration on Monday set the ambitious goal of eliminating traffic deaths and serious injuries in New Jersey by 2040. Gov. Phil Murphy signed a bill creating the Target Zero Commission, a 13-member group that will “focus on data-driven strategies that prioritize roadway design, speed management, and safety for all road users.” It has a year to propose an action plan. So much of the state’s transportation discourse, especially under Murphy, has been focused on the troubles of NJ Transit and the controversial congestion tolling plan that will largely squeeze Jersey drivers. The reality is that New Jersey is extremely car-centric, and it’s a problem when it comes to safety. All the evidence you need is passing the random roadside memorials throughout the state, seeing someone in the next lane texting on the highway or just trying walk to the store — it’s like Frogger out there sometimes. Traffic-related fatalities are one of the leading causes of death in New Jersey, according to the State Police. Murphy noted that from 2023 to 2024, traffic fatalities increased 14 percent and pedestrian deaths rose 32 percent. In 2022, New Jersey ranked 23rd nationwide in per capita pedestrian deaths, according to the National Highway Traffic Safety Administration. In pure numbers, New Jersey’s 183 pedestrian deaths were the 10th most in the country that year. It’s a national problem, too. The advocacy group Smart Growth America calls road deaths an epidemic. The number of people killed while walking increased 75 percent since 2010, and 2022 hit a 40-year high. So a new commission seems like a commendable step toward making streets safer. It will also help provide data and resources to towns and cities to assist them in developing their own Target Zero plans. Some have already begun that work, and Hudson County has set its own “vision zero” target for 2034. But the government and law enforcement can only do so much. Speeding, “driver inattention” and alcohol and drugs are regularly top contributors to traffic deaths, according to the State Police. Probably everyone reading this newsletter — and certainly this author — has been guilty of a heavy foot or picking up the phone while behind the wheel. Every so often we are shocked into being more responsible, like when the Gaudreau brothers were killed by an allegedly drunk driver while biking in Salem County. It’s beyond me why vehicle interlocking devices aren’t standard to prevent drunk driving or smartphones don’t automatically lock when a car is in motion, but the bottom line is it ultimately won't matter who’s governor and what the new commission does between now and 2040. Target Zero won’t work unless everyone on the road takes it seriously. — Dustin Racioppi WHERE’S MURPHY?: At the Statehouse to deliver his penultimate State of the State speech. QUOTE OF THE DAY: “I just can’t believe the American people have given him a pass on denying that he lost four years ago. I believe with all my heart it is still the right thing to do for the country and for the office.” — Gov. Phil Murphy, explaining to reporters why he’s attending President-elect Donald Trump’s inauguration despite “all the challenges and issues with Trump.” TIPS? FEEDBACK? Email me at dracioppi@politico.com and mfernandez@politico.com (Also please welcome Madison Fernandez to the POLITICO New Jersey team. You’ll be seeing her byline much more soon, particularly on the governor’s race.)
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