Good Wednesday morning! Jack’s back — not like he ever left. Jack Ciattarelli, the Republican who nearly defeated Gov. Phil Murphy in 2021, told reporters the day he conceded that he’d run for governor again in 2025. He formally announced Tuesday night. Now the question is whether he can still claim the centrist role, which appeals to an electorate with a tendency to elect Republican governors after Democratic rule. He argued he will in his campaign speech, saying he’s “a candidate who can unite our party — not one who calls moderate Republicans ‘RINOS’ or calls Trump supporters ‘crazies.’” But he’ll have to prove it against state Sen. Jon Bramnick, Ciattarelli’s former colleague in the Assembly and the only other declared Republican running in 2025. Bramnick and Ciattarelli are both typical moderate New Jersey Republicans on policy. But here is one distinct difference between them, and that is Donald Trump. Bramnick has been anti-Trump from the start, whereas Jack’s been … well, you decide. When Trump was a presidential candidate in 2015, Ciattarelli called him a “charlatan” who is “not fit to be president of the United States.” In 2020, when Ciattarelli was running for governor and soon-to-be-ex President Trump was peddling lies that the election was stolen, Ciattarelli attended a “Stop the Steal” rally. He said at the time he didn’t realize the purpose of the event, but he was also silent on Joe Biden winning the election after it was clear he had. Ciattarelli has been much clearer on Biden and Trump since then. He’s acknowledged that Biden won in 2020. And last month, he did what most Republicans do — bowed down and endorsed Trump for president. That may help Ciattarelli become the Republican nominee for governor next June. But it probably won’t do him any favors in a state Trump has now lost twice, bigly. Bramnick alluded to that in a video before Ciattarelli’s announcement, saying he’s won in a Democratic district which Biden won in 2020. “We should never be the party of one man, and you know who I’m talking about,” he said. Then again, Murphy cut negative ads against Ciattarelli over his “Stop the Steal” attendance and won reelection by just 3 points, much less than expected. Trump trails Biden in one recent poll by just 7 percentage points. And Republicans have gained in registrations since 2021, whittling a roughly million-voter advantage for Democrats down to about 940,000. Ciattarelli projected confidence Tuesday night that his endorsement of Trump won’t hinder him should he become the nominee. “We ran this campaign the last time with this issue the very same way and we came very close,” he told reporters. “I believe this time we can pick up the extra points we need to deliver a win.” If that happens, then his tortuous — some might say torturous — journey to embracing Trump would seem worth it. Read more on Ciattarelli’s campaign launch here. TIPS? FEEDBACK? Email me at dracioppi@politico.com. QUOTE OF THE DAY: “I recently received a courtesy call from a journalist informing me of my illogical exclusion from an upcoming debate that will only include the two establishment candidates in the race for New Jersey’s Third Congressional District, one of whom I decisively beat in the Mercer County Convention. Doing this is a lazy and blatant attempt to undercut my serious candidacy and pigeonhole me as a political outsider.” — Sarah Schoengood, House candidate and plaintiff against the “county line,” in an op-ed for InsiderNJ. HAPPY BIRTHDAY — Roy Cho, Anthony DeNova, Kareem Pritchet, Eileen Kean, Rudy Orozco WHERE’S MURPHY? — Speaking at the National Action Network’s annual convention in New York, then appearing on “Ask Governor Murphy.” PROGRAMMING NOTE — Matt’s off this week, so save any news dumps for Sunday afternoon.
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