Welcome to POLITICO’s West Wing Playbook, your guide to the preparations, personnel decisions and policy deliberations of Donald Trump’s transition. POLITICO Pro subscribers receive a version of this newsletter first. Send tips | Subscribe here | Email Eli | Email Lauren | Email Lisa | Email Megan PROGRAMMING NOTE: We’ll be off for the holidays starting this Wednesday (Merry Christmas!) but back in your inboxes on Thursday, Jan. 2. For years, DONALD TRUMP used television and tabloids to build his personal brand. He leveraged Twitter to propel his run to the White House and, for his first four years in office, to maintain the country’s attention. But he won a second term by taking his message straight to podcasts and online influencers — and for much of his transition, he’s simply iced the press out. Last week showed that for all the ways that Trump’s approach to the media has evolved, some of the old rules still apply. With Washington suddenly up in arms over the sudden prospect of a government shutdown, the president-elect called four journalists, all from major news networks. Speaking to reporters from NBC, ABC, CBS and Fox News — on the record — in a single morning would not have been considered unusual given Trump’s obsessive focus on media coverage that characterized his first term. The Thursday talk-a-thon showed that, while an emboldened Trump may be more determined than ever to punish more independent members of the press in this second term, he still needs the mainstream media, at least when he’s under pressure. “He wants to impose his will, and the election has led some in the media to recognize that their being so anti-Trump is hurting them more than it is him,” said one person in the president-elect’s orbit who was granted anonymity to speak freely. “But there are going to be times where he decides he needs to get a message out and that the traditional press offer a good way to do that.” The spate of TV interviews was something of an aberration for this transition, during which the president-elect has mostly remained in the sunny seclusion of his Palm Beach club, largely ignoring the rotating cast of reporters flying in to cover him. The sudden outreach was driven by Trump’s need to make clear that he, not ELON MUSK, was the one who blew up a spending compromise. Eight years ago, Trump paraded Cabinet hopefuls before a pool of press gathered outside his home. This time around, his staff have yet to sanction an official transition press pool, leaving the reporters taking part in an unofficial version organized by the White House Correspondents’ Association with little to do or report after arriving in West Palm Beach. The organization is treading lightly, continuing quiet negotiations with Trump’s team and avoiding public criticism, according to three people familiar with the discussions. That’s a shift from 2016, when its then-president, JEFF MASON of Reuters, blasted the president-elect for ditching the protective pool and taking MITT ROMNEY, then a contender to be secretary of State, to dinner. “It is unacceptable for the next president of the United States to travel without a regular pool to record his movements and inform the public about his whereabouts,” Mason said in a statement at the time. Back then, Trump mostly adhered to the agreement, hammered out between WHCA and a communications team overseen by former RNC officials. But since winning the presidency for the second time, Trump and a team of dyed-in-the-wool loyalists haven’t given an inch to the press corps. Beyond the matter of not agreeing to the long-standing protocol and allowing a small pool of reporters to shadow the president and president-elect at all times, some of Trump’s aides have pushed to go further, suggesting, among other things, a reorganization of the briefing room seating chart to benefit more Trump-friendly correspondents, according to two people familiar with internal conversations. “There are a lot of ‘normies’ on the press team who will deal with us, but there are also a few folks who see everything as a fight,” said one veteran Trump reporter who was granted anonymity to describe their interactions with the transition. “And you don’t always know which side is in charge.” Unlike eight years ago, there are scant signs of mainstream media outlets girding for battle, no clear audience of determined resistance to capitalize on. “It feels like the people who were up in arms about Trump eight years ago are just worn out,” said one veteran White House reporter who was granted anonymity to describe the fatigue inside their newsroom. “Stories that have new, vivid details that we can work all day long to get aren’t landing like they used to. Everyone is used to the Trump chaos after almost a decade of this, and a lot of people seem to be deciding they’re just not going to let the news dominate their day-to-day lives.” MESSAGE US — Are you ANDREW PEEK? We want to hear from you. And we’ll keep you anonymous! Email us at westwingtips@politico.com. Did someone forward this email to you? Subscribe here!
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