Plus, all the top tips, news & feature updates you need on your social media journey
Hey folks👋🏽 How are we feeling as the holiday approaches? I don't know about you, but I'm feeling the holiday and end-of-the-year spirits deeply. One bright spot for me is all the trend reports. My favorites have been the Pinterest Trends and TikTok's What's Next reports. Both hone in on how micro trends are now a core part of consuming content online — I find it all very interesting. Another thing I'm enjoying is all the niche data from the different apps I spend my screen time on. My Duolingo report made me feel especially proud (I'm learning Korean and have kept up a 50-day long streak). Niche data for the win! Let's get into it! 💌 In today's email: - 🗓️ Gaetano DiNardi breaks down exactly why his thread went viral on X/Twitter and shares tactics he and others have used, to help you do the same
- 🤖 Use this AI Assistant prompt to repurpose your LinkedIn content for Twitter
- 📱Mitra shares a trending idea for your next video
- 📣 The latest social news, features, and bonus reads
- And as always, all the latest and greatest content from the Buffer blog.
Have a great weekend, and we'll see you next Friday! |
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| Warmly, Tami & the Buffer team |
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☑️ The poll of the week...isn't a poll |
We're taking over this section to promote our Social Media Predictions 2024 survey. We'd love to get your predictions about social media and the creator economy in 2024. |
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🖊️ Deep dive: This creator breaks down his viral tweet (+ how to increase your chances) |
Despite seeing massive success on LinkedIn, Gaetano never really cracked the code on X — until this year, when a post went viral. Here's the anatomy of his viral tweet: - Unique knowledge explained in an interesting format with a contrarian twist.
- A personal experience that's commonly problematic but rarely discussed.
- A "back-and-forth" scenario exchange in a conversational format.
- An extremely compelling hook — every B2B marketer wants to learn how to answer difficult questions from the company CEO.
- No sensationalism or clickbait. The answer was straightforward yet unexpected and refreshing. People love learning about new ways of solving old problems.
Next, he broke down what makes X posts go viral on the Buffer blog. Here are some of his top tips. - Study X's algorithm, which ultimately means study who X thinks your target audience is — and both things can help your content rank better and hit virality. If you want a good sense of your target audience, scroll through your 'For You' feed.
- Create engaging content, for which Gaetano recommends a three-part formula. First, start with a hook, then make the structure easy to follow, and then mix up the type of content with long posts, short ones, images, and videos.
- Showcase your personality in your content to add a unique personal touch. When sharing your personal stories, be authentic. Your goal should not be engagement; it should be relatability.
- Use external links and call-to-actions sparingly. Not every thread has to end with a link or CTA. Sometimes, the story or the information provided is enough to engage your audience and leave a lasting impression.
Remember, there is no guaranteed way to go viral. You can post something brilliant, and it will flop. Or, you could post something entirely off the cuff, which might go viral for the wrong reasons. Don't judge the success of your content solely on virality — focus on the quality of the engagement it brings you. For more tips, check out the full post on the blog. |
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🏎️ Four creators speeding up their growth with Buffer |
We pride ourselves on being an excellent tool for entrepreneurs and business owners to grow on social media — and our users were more than happy to back us up. - Erik Berglund on Linkedin: "I've been able to consistently post for the last 5 months. I've never posted this frequently, and I've saved a ton of time while doing it. I likely save 4+ hours a month by using Buffer"
- Onlinemarketinges: "On TikTok we went from 110k to 310k with Buffer!"
- Reid on Twitter: "Doubled follower count and engagement has gone up 4x"
- Marian on Instagram: "I've saved weeks of time and have increased my engagement at 50%"
Want to skyrocket your growth? Click the link below to get started with Buffer today! |
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👇🏽 The latest from the blog |
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🤖 A prompt for Buffer's AI Assistant |
Repurpose your LinkedIn content for Twitter/X using this prompt |
Turn this LinkedIn post into a Twitter Thread: [add the LinkedIn post] |
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📱Social tip of the week from Mitra, Buffer's Social Media Manager |
"A day in the life" Take us with you through your "day in the life" as a small business owner or creator and show us behind the scenes of what a typical day looks like for you. Check out this example from Figma (featuring one of their interns)! This trend is a great way to showcase your business and connect with your audience by showing them a more authentic side to your business. |
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📣 What's happening in social? |
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What would you like to see more (or less) of in the newsletter? Give us all your feedback in this form or let us know on all our social channels @buffer! |
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