‘NOT NEWT’ — It sounds like a Nikki Haley wishcasting scenario: On the heels of consecutive, double-digit losses in Iowa and New Hampshire and amid serious doubts about the prospect of knocking off the frontrunner, a Southern-based candidate barnstorms South Carolina and pulls off an upset that resets the Republican presidential primary. But it’s no fantasy. It’s the story of Newt Gingrich’s 2012 campaign, where the former House Speaker shook up the GOP nomination fight that year with a decisive win in the first primary in the South. That outcome offers a reed of hope for the Haley campaign in the run-up to the Feb. 24 primary. The trouble is, veterans of the Gingrich effort are convinced she can’t replicate the feat. “Nikki Haley is not Newt, and Donald Trump is not [2012 GOP nominee] Mitt Romney,” said Adam Waldeck, who served as South Carolina director for Gingrich in 2012 but isn’t affiliated with a candidate this year. “There is a connective tissue between Newt’s candidacy in 2012 and Trump’s in 2016. I would be willing to bet you that of the people who were working for our campaign, I would be shocked if anything less than 85 percent are Trump people,” he noted. The two keys to Gingrich’s come-from-behind victory — strong debate performances against more moderate rivals and an activist-driven ground game — aren’t in the cards for Haley, say the former campaign officials. Trump is refusing to go on the debate stage; the legions of tea party activists who supported Gingrich have turned their back on Haley. Instead, that energy is now firmly in Trump’s corner. “I think Nikki is a great candidate, but Trump just has such a strong hold in South Carolina,” said Leslie Craven, a deputy state director for Gingrich in 2012. “She’s a great debater, but she won’t be able to debate with Trump.” At the moment, Haley faces a far greater polling deficit than Gingrich did, with the latest Washington Post/Monmouth University poll showing her trailing Trump by 26 points. She’s also got an uphill battle to win support from the tea party activists who helped power her 2010 election as governor and fueled Gingrich’s victory two years later. Gerri McDaniel, who helped organize the Myrtle Beach Tea Party in 2009 and backed Haley in 2010, said grassroots activists have lined up behind Trump this year. McDaniel points to Haley’s endorsement of Romney over Gingrich as the source of a rift between her and the tea party activists who had supported her initial run for governor. “We got her elected, and she walked away from the grassroots,” said McDaniel, who served as Trump’s South Carolina director in 2016 and remains a Trump supporter. “That was a slap in the face.” Haley’s support for Florida Sen. Marco Rubio over Trump in the 2016 primary is also a sticking point for some activists. “I was one of the first to jump on her bandwagon,” said Allen Olson, a former tea party leader in Columbia who supports Trump. “She has completely abandoned us. If you live down here in South Carolina, the polls alone will show where the tea party energy is.” “Nikki Haley said we need to ignore the loudest voices,” he added, referring to a dig she made at Trump’s expense in 2016, “and that rubbed me the wrong way.” At a board of directors meeting for the South Carolina Federation of Republican Women last weekend — a good proxy for Republican activists across the state — a straw poll showed overwhelming support for Trump. Of 83 votes cast, 79 were for Trump, while only three for Haley and one for former candidate Ron DeSantis, according to Debbie Spaugh, the group’s president. Spaugh said that Republican women leaders from across the state attended. “Haley’s problem is that they’ve painted her as the establishment candidate,” said Chip Felkel, a South Carolina political consultant who is unaffiliated in the primary. “Gingrich was always an insurgent, and those people have filed up behind Trump.” Felkel and others agree that without any debates — which have boosted Haley’s fortunes so far and had a catalytic effect for Gingrich in 2012 — it will be difficult for Haley to change the dynamics of the race. The only advice Waldeck could offer the Haley campaign was tongue-in-cheek. “I will say that perhaps she ought to see if Mitt Romney will return her last minute endorsement of him and see how well that plays for her in South Carolina.” Welcome to POLITICO Nightly. Reach out with news, tips and ideas at nightly@politico.com. Or contact tonight’s author at pschaefer@politico.com or on X (formerly known as Twitter) at @p_s_schaefer.
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