What’s up with Trump’s Coachella rally?

Inside the Golden State political arena
Oct 11, 2024 View in browser
 
POLITICO California Playbook Newsletter Header

By Lara Korte and Dustin Gardiner

Donald Trump speaks at a campaign rally.

Republican presidential nominee former President Donald Trump speaks at a campaign rally at the Santander Arena, Wednesday, Oct. 9, 2024, in Reading, Pa. (AP Photo/Alex Brandon) | Alex Brandon/AP

PROGRAMMING NOTE: We’ll be off this Monday for Indigenous Peoples Day but will be back in your inboxes on Tuesday.

THE BUZZ: WEIRD LAYOVER — Donald Trump has just 25 days left to raise money, court voters in swing states and eek out a victory over Kamala Harris. 

So it's a seemingly curious decision to stage a big event Saturday in the California desert more closely associated with music festival goers than the MAGA set.

It’ll be 100 degrees, the state doesn’t matter for his potential return to the White House and the region’s deep pocketed donors are 150 miles away in Los Angeles.

But the 2020 election results could hold a clue as to why Trump’s headlining an event in Coachella. Of the current six competitive House races in the state, Trump is visiting the only one that he won four years ago.

Trump’s 2020 victory in the district currently held by GOP Rep. Ken Calvert was slim. But that’s exactly the type of race Calvert finds himself in now — a neck-and-neck contest where he needs to turn up every possible Trump vote to fend off a well-funded challenger.

Joy Miedecke, president of the East Valley Republican Women Patriots, is helping organize the rally. Miedecke said the group’s patriotic merch store was getting “mobbed” by Republicans rushing to buy their blinged-out Trump hats and t-shirts before the weekend festivities.

Trump might be at the top of the ticket, Miedecke said, but Republicans are still keeping a close eye on down-ballot contests.

“They're, of course, not as excited as they are about the presidential race,” she said of the patrons. “But I can tell you that this is a very tight race, and it's very scary. And so we have lots of people that are making sure they're getting their votes in just because of Calvert.”

Calvert is in a dead heat with Democratic challenger Will Rollins, who is posting massive fundraising numbers. A recent poll showed Calvert falling on the low end of an enthusiasm gap so a shot of energy from a Trump rally could prove helpful in the final stretch. (The rally site at Calhoun Ranch is on the edge of Calvert’s district.)

Rollins’ campaign declined to comment. 

Calvert’s campaign won’t say if he’ll show up for the rally. The hesitation is indicative of the torturous balancing act practiced by vulnerable California Republicans who must constantly weigh how tightly they should embrace Trump. These members can’t alienate their base, but they’ve been reluctant to be linked too closely to Trump because the former president is deeply unpopular in most of their districts. Calvert’s relatively redder seat gives him more leeway than the others in welcoming Trump into their backyards.

NRCC spokesperson Ben Petersen, in a statement, said “President Trump’s rally is firing up voters who will re-elect Representative Ken Calvert and stop extreme liberal Will Rollins.”

Trump could also be looking to appeal to Latino voters, who consistently rank affordability and the economy as their top issues. His campaign has cast the rally as a chance to blame Harris and other Democratic leaders for turning the California Dream into a “nightmare” by saddling residents with “crushing costs” for housing and gas.

USC polling shows Trump is doing well with Latino voters in Calvert’s district compared to most of the other swing seats where Harris polls higher with the group.

But the majority of the Latino voters in the area near the rally site actually reside outside of Calvert’s district — in Democratic seats held by Reps. Raul Ruiz and Mark Takano, noted Christian Grose, the lead pollster on the USC survey. Still, in a race as tight as Calvert’s, any small shift could change the outcome.  

Democrats aren't ceding any ground.

Coachella Mayor Steven Hernandez plans to lead a counter-protest to the rally. He told us that the deep blue city, which is majority Latino, wants to show Trump that it won’t stand for his disparaging comments against the community.

“Our plan for Saturday is to just let people know that we're not going to be intimidated,” he said.

Dan Gottlieb, a spokesperson for the Democratic Congressional Campaign Committee said: “Even after Trump tried to block disaster aid for our firefighters, jacked up Californians' taxes to reward buddies in other states, and bragged about taking reproductive freedom away from women, Ken Calvert is right there, sitting on Trump’s lap, applauding.”

Maybe, at the end of the day, Trump just has a certain affection for California — though we think that’s probably unlikely.

Miedecke, with the East Valley Republican Women, said the RNC asked that McDonald's hamburgers be delivered to Trump’s plane after the rally. A true California lover would’ve gone for In-N-Out.

GOOD MORNING. Happy Friday. Thanks for waking up with Playbook.

You can text us at ‪916-562-0685‬‪ — save it as “CA Playbook” in your contacts. Or drop us a line at lkorte@politico.com and dgardiner@politico.com, or on X — @DustinGardiner and @Lara_Korte.

WHERE’S GAVIN? Nothing official announced.

ON THE AIRWAVES

Sam Liccardo speaks during a news conference in Sunnyvale, Calif.

Sam Liccardo speaks during a news conference in Sunnyvale, Calif., on March 28, 2020. | Beth LaBerge/KQED via AP, Pool, File

STOP THAT… AD — Former San Jose Mayor Sam Liccardo, who’s running for the House in a Dem-on-Dem contest, sent cease-and-desist letters to five Bay Area TV stations on Thursday demanding they pull his opponent’s ads. He argues they illegally skirt a law that prohibits candidates from using state campaign funds on federal races.

Liccardo’s letter asserts that rival Evan Low, a state Assemblymember, has violated that firewall with a series of ads that tout his record in Sacramento. Low has spent nearly $600,000 on the ads, through his Evan Low for Assembly 2024 committee, in the final weeks of their bitter intraparty contest for the Silicon Valley House seat held by retiring Rep. Anna Eshoo.

One of Low’s spots looks like a campaign ad — at least to the average viewer — and features him touting his record on abortion and LGBTQ+ rights. But his campaign attorney argues Low’s move is legal because the ad is “constituent outreach” about his legislative priorities and is unrelated to his House campaign.

Liccardo’s campaign called that defense hogwash. “While the ads do not specifically mention Low's campaign for federal office, he is prominently featured in them,” Liccardo’s attorney states in the letter to TV stations. Low’s camp called the letter “meritless.”

But Low’s strategy — tapping state campaign funds to boost his name ID amid a congressional race — seems like a gambit. He started the race with about $1.6 million parked in his state account, and he’s been burning through it amid recent polling that shows Liccardo in the lead.

Defend the Vote, a voting-rights group, has filed a complaint against Low with the Federal Elections Commission over the same issue. But the election will likely be long over before the FEC even considers it.

CAMPAIGN YEAR

BIGGER BUY — The Yes on Proposition 34 campaign — which opponents say is focused heavily on knee-capping the Aids Healthcare Foundation’s Michael Weinstein, is scaling up its TV ad buy for the remainder of the election season. Proponents had spent and reserved around $20 million. Now, the coalition, led by the California Apartment Association, which is fighting Weinstein’s Proposition 33 rent control measure, told Playbook it is planning to spend at least $10 million more as part of an eight-figure buy. Prop 34 has hovered around, or below, the 50 percent threshold in public polls. If approved, it likely would sideline Weinstein from using AHF funds for future initiatives.

Former NFL player Marshawn Lynch is seen.

Former NFL player Marshawn Lynch watches warm-ups on Sept. 8, 2024, in Seattle. | Lindsey Wasson/AP

BAY AREA BEASTQUAKE — Could Oakland’s next mayor go “Beast Mode?” Former star NFL player Marshawn Lynch said running for Oakland mayor isn’t out of the question in the latest episode of a podcast he co-hosts with Gov. Gavin Newsom and his longtime agent Doug Hendrickson, our Chris Cadelago reports.

The former California Golden Bear said he recently told a confidant that a mayoral campaign “might be a possibility” should incumbent Mayor Sheng Thao lose her recall election next month. Newsom and Hendrickson were open to the idea, with the governor sharing that a recent private poll showed Lynch’s favorability ratings were “off the charts.” He did not say who commissioned the poll.

Lynch was more reserved. “We don’t want to jump the gun just yet, from what I was told,” he said. “I gotta good internal team, you know, and I want to make sure I take this off-line with my internal team and make sure this is something that we really wanna do.”

CLIMATE AND ENERGY

THE ELON EFFECT — California regulators and the Air Force were on the verge of a kumbaya moment in a fight over SpaceX's rocket launches from a Central Coast military base, but Elon Musk got in the way. Read more in last night’s California Climate.

Top Talkers

Two men in green law enforcement uniforms are seen carrying full, black garbage bags away from a dingy storefront. Their backs are turned to the camera. The door to the shop has a green medical cross with a marijuana leaf in the middle, and 4145 over the door.

Officers with California's Department of Cannabis Control remove evidence from an unlicensed dispensary in Acadia, California, in June. The dispensary was located next to a preschool, making it a top target to be shut down. | Natalie Fertig/POLITICO

WEEDING OUT THE IMPOSTERS — When California legalized recreational cannabis in 2016, state officials had hoped it would bring illegal operators out of the shadows, but the high taxes and fees instead helped feed an already-robust unlicensed market. To make matters worse, it was unclear from the start which agencies were supposed to enforce the new rules. Read more from POLITICO’s Natalie Fertig on California’s frustrating fight to end illegal weed.

MATH PROBLEMS — Harris is winning Latino voters in California by a 54-35 percent margin over Trump, according to a new UC Berkeley poll. But it’s a far cry from 2020, when Joe Biden won 75 percent of Latino voters in the state, POLITICO’s Charlie Mahtesian and Ali Bianco report, and she has similar problems in Texas and Florida.

BEHIND ON RENT — California pledged $500 million to help tenants preserve affordable housing through community land trusts, but it has yet to award any of the money, CalMatters reports.

AROUND THE STATE

— How California lawmakers played politics with the memory of a young woman who died from a fentanyl overdose. (CBS Sacramento)

— A new Bay Area nature trail promises to connect communities and restore a tidal marsh. (San Francisco Chronicle)

— California health officials have confirmed a fourth human case of avian flu in Tulare County. (KMPH)

PLAYBOOKERS

BIRTHDAYS — Noah Marty, senior leg assistant to Asemblymember Jesse Gabriel … Lauren Culbertson of The Ledyard Group and The Blue Owl Group … Jamie Weinstein … Ben Mendelson … Autumn Barr … 

BELATED B-DAY WISHES — (was Thursday): Rodney Freeman…Fox Corp’s Brian Nick … NYT’s Adam Nagourney Sam Feinburg Don Burnette … (was Wednesday): Kayla Levinson Segal ... Ian Karmel ... Debby Arzt-Mor 

WANT A SHOUT-OUT FEATURED? — Send us a birthday, career move or another special occasion to include in POLITICO’s California Playbook. You can now submit a shout-out using this Google form.

CALIFORNIA POLICY IS ALWAYS CHANGING: Know your next move. From Sacramento to Silicon Valley, POLITICO California Pro provides policy professionals with the in-depth reporting and tools they need to get ahead of policy trends and political developments shaping the Golden State. To learn more about the exclusive insight and analysis this subscriber-only service offers, click here.

Want to make an impact? POLITICO California has a variety of solutions available for partners looking to reach and activate the most influential people in the Golden State. Have a petition you want signed? A cause you’re promoting? Seeking to increase brand awareness amongst this key audience? Share your message with our influential readers to foster engagement and drive action. Contact Rebecca Haase to find out how: rhaase@politico.com.

 

Follow us on Twitter

Dustin Gardiner @dustingardiner

Lara Korte @lara_korte

 

Subscribe to the POLITICO Playbook family

Playbook  |  Playbook PM  |  California Playbook  |  Florida Playbook  |  Illinois Playbook  |  Massachusetts Playbook  |  New Jersey Playbook  |  New York Playbook  |  Ottawa Playbook  |  Brussels Playbook  |  London Playbook

View all our political and policy newsletters

Follow us

Follow us on Facebook Follow us on Twitter Follow us on Instagram Listen on Apple Podcast
 

To change your alert settings, please log in at https://login.politico.com/?redirect=https%3A%2F%2Fwww.politico.com/settings

This email was sent to salenamartine360.news1@blogger.com by: POLITICO, LLC 1000 Wilson Blvd. Arlington, VA, 22209, USA

Unsubscribe | Privacy Policy | Terms of Service

Post a Comment

Previous Post Next Post