Spoiler alert: The fediverse is making a splash. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Hi there, We're ending the year incredibly grateful for the support of our amazing Buffer community, who created nearly 1 million content ideas in the Create space in 2024. 🤯 In case you missed it, here are the most popular features we released in 2024, and the social media trends that shaped them: |
⚡ New channels added We added support for scheduling to Threads and Bluesky, which now account for 10% of all posts scheduled through Buffer. Connect a new channel → 🌎 Community-first platforms gained popularity Bluesky exploded in popularity, Threads added fediverse capabilities, and private groups on WhatsApp and Instagram helped creators connect more meaningfully. Learn more about the fediverse → 💅 Create space got a makeover We introduced a new kanban-style board view so you can organize your ideas, plan your strategy, and track your progress with ease. Explore Create space → 💫 Authenticity over algorithms Long-form video, personalized content, and the rise of niche communities proved audiences crave real over viral. Read our 2024 trend review → 🧑💻 Instagram and Pinterest got personal We expanded beyond business profiles to add support for Instagram and Pinterest personal profiles. Connect a personal profile → 💼 LinkedIn went mainstream for creators From personal branding to paid partnerships, LinkedIn became a hub for influencer marketing and creative content. How to build a personal brand on LinkedIn → 🔮 Looking ahead From emerging trends in decentralized social to the evolution of AI tools, 2025 will be full of innovation and connection. See what's planned for 2025 → |
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Thank you for an amazing year! The Buffer Team |
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