Welcome to POLITICO’s West Wing Playbook, your guide to the people and power centers in the Biden administration. Send tips | Subscribe here | Email Eli | Email Lauren When JOE BIDEN’s campaign announced it would hold a last-minute press conference outside the New York City courtroom where former President DONALD TRUMP’s criminal trial is being held, it caught many by surprise. And it wasn’t just because the campaign was now seemingly involving itself in a criminal trial that it had long avoided as a matter of policy. But because it was engaged in the type of headline-grabbing politics that it so frequently has decried. For years, the Biden team has argued that it does not need to chase the same news cycles that the Washington press corps obsesses over. Biden has frequently offered up his own media criticism, slamming the press for confusing “noise with substance.” Aides have tried to present Biden as not just unbothered by whatever the latest Trump news may be but also above it. Tuesday was different. The campaign dispatched ROBERT DE NIRO and former U.S. Capitol Police officers HARRY DUNN and MICHAEL FANONE to the courthouse. And while they studiously tried to make the press conference about threats to democracy and not the trial, it was a subtle effort to both draw attention to the latter and a transparent attempt to take advantage of it. They admitted as much. When asked by a reporter why the campaign held an event at Trump’s trial, MICHAEL TYLER, Biden campaign communications director, responded: “Because you all are here.” “You’ve been incessantly covering this, day in and day out,” he added. Tyler was correct in his assessment about the outsized coverage the trial has demanded (it’s historic to see a former president on the cusp of a potential conviction). And the campaign has long been open about its frustration with the media’s programming priorities. But embedded in the remarks was an admission: that the Biden team doesn’t see the trial as inherently damaging to Trump and that the president himself has been unable to break through the blather, despite having the bully pulpit at his disposal. And if that wasn’t apparent, it soon became so when aides told our JONATHAN LEMIRE that the “guerrilla-style” news conference was the start of a new tactic in which they would hold more surprise events. When “Morning Joe” co-host MIKA BRZEZINSKI argued on Wednesday that the decision to speak outside the court “doesn’t feel right,” Tyler pushed back. But in doing so, he made clear that the days of publicly saying the campaign is untethered from the daily news cycle are over; and that, in its place, will be a more concerted effort to reorient it. “This campaign isn’t speaking about the substance of this trial in any way, shape or form,” he said. “When you have one thing like this trial that is taking up a lot of oxygen, you have to be creative. You have to use every tool at your disposal to break through that clutter to communicate your message.” If this is, indeed, the new campaign posture, the question that follows is: What role will Biden himself play in it? For now, the campaign seems content to keep the president in traditional settings like today’s stop in Philadelphia, and make the case that the press should do more to cover it. “The President just spoke to approx 1,000 mostly black voters in Philly about the massive stakes in this election,” campaign spokesman TJ DUCKLO posted on X. “@MSNBC @CNN & others did not show it. Instead, more coverage about a trial that impacts one person: Trump.” As for the overt headline-grabbing gambits, they’re turning to others, including De Niro. But utilizing A-list actors and influencers to serve as political surrogates carries its own risk. The New York Times reported that the actor went off script at the end of the news conference, declaring that Trump was guilty and should go to jail. “The fact is whether he’s acquitted, whether it’s hung jury, whatever it is, he is guilty, and we all know it,” De Niro said, according to The Times. “I’ve never seen a guy get out of so many things, and we all know this. Everybody in the world knows this.” When asked if he thought Trump should be in jail, De Niro replied: “I sure do. Absolutely.” MESSAGE US — Are you JOE PESCI? We want to hear from you. And we’ll keep you anonymous! Email us at westwingtips@politico.com. Did someone forward this email to you? Subscribe here!
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