The ad war in the Syracuse-area House district represented by one of the country’s most vulnerable Republicans has been lopsided for weeks. Democratic groups that see Rep. Brandon Williams’ seat as ripe for the flipping have been pummeling him on air over abortion access, and Dem challenger John Mannion is on his second TV ad focused in part on job creation in the region. Today, Williams is set to try to reclaim some of the narrative with his first TV spot of the cycle. The 30-second “Cutting Through the Chaos” seeks to reintroduce the Republican freshman, making the case that his U.S. naval officer training keeps him grounded amid Washington’s dysfunction, Playbook has learned. Williams is fighting for reelection in a district redrawn so that President Joe Biden would have won it by 11 points. He faces Mannion, a former public school teacher who flipped a state Senate seat blue in 2020. Not unlike other swing-district candidates around New York — who are expected to play a leading role in determining which party controls the House next year — the two have stressed they know how to work across the aisle. The race is getting costly, especially for the Syracuse and Utica media markets farther from expensive New York City. The DCCC and House Majority PAC have together reserved more than $3.5 million for ads while the NRCC and the Congressional Leadership Fund have placed more than $3 million, according to the ad-tracking service AdImpact. But the Democratic groups are already on the airwaves, and the GOP ones are only now getting started. The NRCC will split some of Williams’ ad buy, according to AdImpact. “In the Navy, I learned to stay calm under pressure and put the mission first,” the incumbent says in his ad. He continues the narration, saying his new mission includes securing the border, improving internet access and supporting law enforcement. Mannion’s ads have been similarly biographical in nature thus far. “The Office,” which launched in mid-August, seeks to show how he understands the needs of the district through his background as an educator. “Career” is about his efforts to expand jobs training. The Democrat has been spending on ads despite a campaign war chest depleted after a heated primary. (His addition to the DCCC’s coveted Red to Blue program should boost his third-quarter fundraising.) He has even more help from the DCCC, whose spokesperson Ellie Dougherty slammed Williams’ “extreme anti-abortion agenda” after the House Democrats’ campaign arm began airing “Threat” in mid-August. And House Majority PAC on Tuesday put “Monumental Victory” on TV, attacking the Republican incumbent for celebrating the overturning of Roe v. Wade. Williams has repeatedly said he opposes a nationwide ban on abortion. — Emily Ngo IT’S WEDNESDAY. Got news? Send it our way: Jeff Coltin, Emily Ngo and Nick Reisman. WHERE’S KATHY? Joins Semafor’s virtual “Age and Access in the Social Media Era” fireside chat, makes a public health announcement in Manhattan. WHERE’S ERIC? Makes an education- and infrastructure-related announcement in the Bronx, speaks at a reception for the New York City Central Labor Council’s Labor Day Parade and swears in the president of the Our Neighbors Civic Association of Ozone Park, Inc. QUOTE OF THE DAY: “I’m furious and I’m outraged and I’m absolutely shocked at how brazen her behavior was. It was a betrayal of trust.” — Gov. Kathy Hochul to WNYC on the arrest and indictment of Linda Sun, who was accused of being an undisclosed agent of the Chinese government.
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